This week our reading for class is chapter two and three of Social Media for Strategic Communication.
Chapter two is all about the fundamental legal and ethical concepts pertaining to social media, and chapter
three is all about building a brand weather that be a personal brand or building the brand for a company.
Chapter two is all about the fundamental legal and ethical concepts pertaining to social media, and chapter
three is all about building a brand weather that be a personal brand or building the brand for a company.
In this book each chapter is started with the accounts of a real story or experience that showcases the
message and subject of the chapter. In this chapter Chris Yandle the communications specialist for the
parish public schools recalls how he got into the social media business an unexpected landing spot for
him however it has worked out very well for him. The rest of the chapter goes into social media ethics
the deadly sins of social media, which are misappropriation, abandonment, manipulation, ignorance,
monotony, narcissism, uniformity, as well as bullying, not giving proper credit, sharing too much, flame
war, automation, and going rogue. Which was highlighted in this chapter with the story about a UK
company HMV fired all of its social media employees at once and they were the only ones with access to
the social media pages, so the disgruntled employees went rogue on twitter live tweeting the whole thing.
message and subject of the chapter. In this chapter Chris Yandle the communications specialist for the
parish public schools recalls how he got into the social media business an unexpected landing spot for
him however it has worked out very well for him. The rest of the chapter goes into social media ethics
the deadly sins of social media, which are misappropriation, abandonment, manipulation, ignorance,
monotony, narcissism, uniformity, as well as bullying, not giving proper credit, sharing too much, flame
war, automation, and going rogue. Which was highlighted in this chapter with the story about a UK
company HMV fired all of its social media employees at once and they were the only ones with access to
the social media pages, so the disgruntled employees went rogue on twitter live tweeting the whole thing.
Also in chapter two legal aspects of social media are covered, the largest take away from this portion of the
chapter was only to use photos and media you own and you have the right to post, that means no posting
pictures of minors without written consent by their parents, no posting anything that may be taken in the
wrong context regardless if it is a joke or not. This section also covers the implications of signing the terms
of agreement and what that may entail.
Chapter three is all about personal and professional branding, at the start of this chapter the story of the CEO of I am Here LLC Chris Strub how he got into social media his adventures around the country and how he shared that adventure on social media, how he built his personal and professional brand and where he is today. The biggest take away from chapter two is what is a personal brand and in reality it is showcasing what makes you an individual and to build your brand you have to be consistent across platforms, for example if i love to hunt and fish on all of my platforms I should celebrate that post pictures about that, share and retweet information about that subject and so on. Your personal brand is just advertising for yourself.
chapter was only to use photos and media you own and you have the right to post, that means no posting
pictures of minors without written consent by their parents, no posting anything that may be taken in the
wrong context regardless if it is a joke or not. This section also covers the implications of signing the terms
of agreement and what that may entail.
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