The Art of Social Media chapter 11 and 12

-
This week we continue reading Guy Kawasaki's book The Art of Social Media. I read the last two chapters this week chapter eleven titled How to Optimize for Individual Platforms and chapter twelve How to Put Everything Together. As you might think chapter eleven offers insights on how to best use different types of social media platforms as none of them are the same and can be used in different ways, and chapter twelve is somewhat of a recap of the book and strings all the chapters together in an attempt to show that everything you learn in this book being used correctly will garner a very effective social media presence.
Chapter 11 offered a lot of good information, it offered information on how to effectively use the big five social media platforms Facebook, twitter, Instagram, google plus and linked in and also slide share. What I thought the most interesting tip for optimizing Facebook is to experiment with it, Facebook has been around for what feels like ages and I would have thought there would be a spelled out process that would result in the most effective Facebook postings however that is far from the case. For google plus the most interesting thing I observed is the amount of information about google plus in this book as it is not a very popular social media platform. What I found interesting in the Instagram portion and what has popped up in other sections of this chapter is to connect all of your platforms and share all your posts on all of your platforms. For linked in all of the information was new to me as I do not use and have never used LinkedIn, and the same for slide share.

In chapter twelve I thought it was interesting that Guy wrote about a specific scenario as he thought it touched most if not all aspects he has covered in his book. They start by building the foundations on each of the platforms updating all of their information, avatars and make sure that their audience has the ability to reach all of their pages. Then they “amass their digital assets” or in other words create all forms of content to promote, explain and tease their audience about the book. Then once all of that is done they go to market which hopefully results in a very successful book launch.  

Comments

Post a Comment

Popular posts from this blog

-
This week Max Weese and I had the pleasure of interviewing Ohio Northern Men's Lacrosse Head Coach Nat St. Laurent and assistant Coach Chris Rossie , They tag team the social media for the team. Coach St. runs the Twitter and Coach Rossie runs the Instagram, they each offered interesting perspectives on how they utilize different platforms and their opinions on them. Give our podcast a listen we hope you enjoy.
Read more

Social Media for Strategic Communication Recap

-
Image
As the semester starts to come to an end and as we finish Karen Freburg's  text book Social Media for Strategic Communication I think it would be good to recap and look back as some things that I learned and things I found interesting in her book.  Karen's book covered a wide range of different topics all somewhat related to social media, from do's and don't's of content creation to the best ways to pay for your advertisements on social media. The amount of information covered in this book is very impressive, if you have a question about social media any facet of social media you can likely find the answer to that question in this book.  I think what I enjoyed most about the readings we had to do for class were the interviews at the beginning of every chapter. I found it very interesting the different routes and ways social media professionals have gotten into the positions they are currently in. It seems as if most if not all social media professionals did not e
Read more

Fake News in Sri Lanka

-
Image
After the horrible events that transpired in Sri Lanka on Easter Sunday there is a temporary block of many social media sites in an effort to stop the spread of fake or inaccurate news. This was first discovered by a group that monitors internet censorship when they came across this new blockage of content. When asked about the block the Sri Lankan government both claims that the social media blackout was their doing and explains  their reasoning behind their doings. The Sri Lankan government blocked social media for what I think is a very good reason. That reason being the attempt to stop the premature spread of fake and or fraudulent news. The issue that is fake news has become a much larger issue than ever before making it very difficult for the readers, listeners, and watchers to know what is accurate and inaccurate.  I think that the Sri Lankan government blocking social media in and out of their country is a very good idea, it limits the possible sources of fake news availab
Read more