Chapter 4: Industry Qualifications
This week we are again reading Freberg's Social Media for Strategic Communication, this weeks chapter is all about the roles a social media professional can take and also the qualifications they might need in the real world. This chapter goes over everything from how to effectively analyse a company or person, their social media presence to up your chances of landing a job, to how much a social media professional can expect to make. So quite a bit of information, and it all starts off with Sam's story about how she made it in the social media world.
Sam is a Western Kentucky Alum who is a "Hilltopper fan for life", she got her a bachelors of fine arts there and later finished her masters at the University of Louisville. She writes about how she got landed to incredible jobs one as the audience engagement editor for the United States Olympic team, and then later in her life she landed her dream job as the brand manager for the volleyball division of Adidas. She's still up in the pacific northwest doing what she loves for a company she loves in an ever changing job.
Next in the chapter social media is covered in reference to how companies use it when hiring people, and also what you as a potential employee can do to up your chances of being hired. One big part of social media that companies will look at when looking at potential hires is the culture that person exudes on their own social media page, if the culture of the company and your personal culture are very different the harder it is to land that job.
Everything from large social media entities to small boutique companies with any social media presence at all to self employment are covered in the next part and how each category is treated differently. Each category is its own beast and need to be treated differently, the strategies that work for a large company with a great social media presence likely won't work for the person trying to support themselves using social media.
The next section covers the different types of jobs within the social media world, managers, creators, strategists, coordinators, community managers, and even producers. Each have their own little niche and serve their own purpose. I personally had no idea the job opportunity in this field was so vast.
This chapter is very insightful with loads of information about the social media profession, how to get into it, how you need to adapt at all times and be flexible, and how social media is always changing and will always be changing.
Sam is a Western Kentucky Alum who is a "Hilltopper fan for life", she got her a bachelors of fine arts there and later finished her masters at the University of Louisville. She writes about how she got landed to incredible jobs one as the audience engagement editor for the United States Olympic team, and then later in her life she landed her dream job as the brand manager for the volleyball division of Adidas. She's still up in the pacific northwest doing what she loves for a company she loves in an ever changing job.
Next in the chapter social media is covered in reference to how companies use it when hiring people, and also what you as a potential employee can do to up your chances of being hired. One big part of social media that companies will look at when looking at potential hires is the culture that person exudes on their own social media page, if the culture of the company and your personal culture are very different the harder it is to land that job.
Everything from large social media entities to small boutique companies with any social media presence at all to self employment are covered in the next part and how each category is treated differently. Each category is its own beast and need to be treated differently, the strategies that work for a large company with a great social media presence likely won't work for the person trying to support themselves using social media.
The next section covers the different types of jobs within the social media world, managers, creators, strategists, coordinators, community managers, and even producers. Each have their own little niche and serve their own purpose. I personally had no idea the job opportunity in this field was so vast.
This chapter is very insightful with loads of information about the social media profession, how to get into it, how you need to adapt at all times and be flexible, and how social media is always changing and will always be changing.
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